Goals

Goals

Long-horizon outcomes. Goals aren't "completed" — they're achieved, revised, or retired. Progress is tracked through outcome KPIs and owner-assessed status, not project rollup math.

On TrackHigh confidence· Expected by now: 35%

Onboard at least 50 new clients within the first year

Focusing on SMEs and social purpose organizations, demonstrating platform impact on their business outcomes.

Owner: Emeka Adekunle · Horizon: 1-year
New Clients Onboarded
Manual entry
Current
18
Target
50
Variance
32 gap
36% of targetHigh confidence
Active Initiatives: 1 delivering on this goal · 1 On Track
ActiveHigh confidence

Partnership channels will source qualified SME leads faster than direct outbound.

Kill criterion: If <10 partner-sourced leads close in 90 days, kill and reallocate.
Owner: Taiwo Adesanya
Delivered by:Partnership Channel Build-outOn Track
ActiveMedium confidence

Social-purpose organizations will adopt at higher rates than commercial SMEs.

Kill criterion: Conversion rate parity or worse for two consecutive quarters.
Owner: Emeka Adekunle
No Initiatives linked yet —

Killing a bet captures learning — it's not framed as failure.

Behind PaceLow confidence· Expected by now: 35%

Achieve a user satisfaction rate of over 90%

Collect feedback continuously and tailor features to SMB needs.

Owner: Ngozi Obi · Horizon: 1-year
User Satisfaction (CSAT)
Manual entry
Current
78%
Target
90%
Variance
12% gap
87% of targetLow confidence
Additional Outcome KPIs
Week-1 Retention
Manual entry
70% of target
Active Initiatives: 2 delivering on this goal · 1 At Risk · 1 Off Track
ActiveMedium confidence

An in-app feedback loop will surface 80% of churn drivers within 30 days.

Kill criterion: Driver coverage stays below 50% after 60 days of instrumentation.
Owner: Ngozi Obi
Delivered by:Customer Insight LoopAt Risk
ProposedLow confidence

Personalised onboarding lifts week-1 retention by 15pts.

Kill criterion: Lift <5pts after the first 200 onboarded users.
Owner: Ngozi Obi
Delivered by:Onboarding PersonalisationOff Track

Killing a bet captures learning — it's not framed as failure.

Behind PaceLow confidence· Expected by now: 35%

Develop and launch a comprehensive training program

Enable users to fully utilize the platform; ≥75% of participants report increased confidence.

Owner: Aisha Bello · Horizon: 1-year
Training Completion Rate
Manual entry
Current
0%
Target
75%
Variance
75% gap
0% of targetLow confidence
Active Initiatives: 1 delivering on this goal · 1 Off Track
ActiveMedium confidence

Live cohort training outperforms async self-serve modules on completion.

Kill criterion: Cohort completion ≤ async after two cohorts.
Owner: Aisha Bello
Delivered by:Training Program Stand-upOff Track

Killing a bet captures learning — it's not framed as failure.

Off TrackLow confidence· Expected by now: 40%

Hit $300K annual revenue

Drive revenue through Pro/Lite subscriptions and partnerships pipeline.

Owner: Chinedu Nwosu · Horizon: 1-year
Annual Revenue
Synced from QuickBooks Online · 20592 days ago
Current
$98K
Target
$300K
Variance
$202K gap
33% of targetLow confidence
Additional Outcome KPIs
Free → Paid Conversion
Manual entry
30% of target
Active Initiatives: 1 delivering on this goal · 1 On Track
ActiveMedium confidence

A $10/mo tier will convert ≥6% of free users within 60 days.

Kill criterion: Conversion under 2% after 60 days post-launch.
Owner: Chinedu Nwosu
Delivered by:Self-Serve Subscription LaunchOn Track
PausedLow confidence

Enterprise pilot pricing will close 3 paid pilots in H1.

Kill criterion: Zero closed pilots by end of Q2.
Owner: Taiwo Adesanya
No Initiatives linked yet —
Learning: Pipeline immature; revisit once partnership leads mature.

Killing a bet captures learning — it's not framed as failure.

At RiskMedium confidenceMilestoneTarget date passed

Achieve SOC2 Type II certification

Required for enterprise sales motion.

Owner: Sade Adebayo · Horizon: 1-year

This milestone's target date has passed.

Milestone

Achieve SOC2 Type II certification

20583d past
until Jan 10, 1970
Low confidence
Evidence: Annual SOC2 evidence collection · On Track (55%)
No active Initiatives — this Goal has hypotheses but no work in progress.

Killing a bet captures learning — it's not framed as failure.

On TrackMedium confidenceAspirationalEvaluation overdue

Become known as a trusted brand for SME execution intelligence

Long-horizon brand positioning.

Owner: Emeka Adekunle · Horizon: 3-year
⚠️ No measurement layer — relying entirely on quarterly evaluation.
Direction

Become known as a trusted brand for SME execution intelligence

Last evaluated
20742 days ago
Next due
-20562d overdue
Evaluation timeline (1)
  • 8/4/1969 · On Track

    Strong early word-of-mouth from pilot cohort; analyst coverage still nascent.

No active Initiatives — this Goal has hypotheses but no work in progress.

Killing a bet captures learning — it's not framed as failure.

Behind PaceMedium confidenceComposite

Establish leading position in SME execution intelligence

Multi-dimensional position: customer base, satisfaction, retention.

Owner: Emeka Adekunle · Horizon: 1-year
Evaluated by: Weighted score📝 Manual
Sub-metrics
0 on track, 1 behind pace, 2 off track
Weighted progress: 63%
New Clients Onboarded
18 → 50 count
Weight: 40% · Contributing 14% to overall.
User Satisfaction (CSAT)
Stay above 85 % · currently 78
Weight: 30% · Contributing 28% to overall.
Week-1 Retention
42 → 60 %
Weight: 30% · Contributing 21% to overall.
No active Initiatives — this Goal has hypotheses but no work in progress.

Killing a bet captures learning — it's not framed as failure.