Strategic Initiatives
Coordinated workstreams that deliver on Bets. Health is owner-assessed — informed by leading indicators and project progress, but never collapsed into one calculated percentage.
On TrackLifecycle: Active
Partnership Channel Build-out
Stand up a partner-led acquisition motion sourcing qualified SME leads.
Partnerships and AlliancesOperations
Primary bet: Partnership channels will source qualified SME leads faster than direct outbound.
Leading indicators
Partner-sourced qualified leads12 / 40
Taiwo Adesanya· 4 projects (0 done)
Open At RiskLifecycle: Active
Customer Insight Loop
Instrument a continuous feedback system to surface churn drivers.
Technology and Infrastructure
Primary bet: An in-app feedback loop will surface 80% of churn drivers within 30 days.
Leading indicators
Feedback Loop Coverage55% / 80%
Ngozi Obi· 3 projects (1 done)
Open Off TrackLifecycle: Active
Onboarding Personalisation
Personalise day-0 to day-7 onboarding to lift early retention.
Technology and InfrastructurePeople and Culture
Primary bet: Personalised onboarding lifts week-1 retention by 15pts.
Leading indicators
Week-1 Retention42% / 60%
Ngozi Obi· 2 projects (0 done)
Open On TrackLifecycle: Active
Self-Serve Subscription Launch
Ship paid Pro/Lite tiers with self-serve checkout.
FinanceTechnology and Infrastructure
Primary bet: A $10/mo tier will convert ≥6% of free users within 60 days.
Goal: Hit $300K annual revenue
Leading indicators
Free → Paid Conversion1.8% / 6%
Chinedu Nwosu· 3 projects (1 done)
Open People and Culture
Primary bet: Live cohort training outperforms async self-serve modules on completion.
Aisha Bello· 2 projects (0 done)
Open